All Purpose 为 Two Tribes Brewing 设计新识别，以霓虹黄与黑重塑精酿品牌

工艺一句

荧光黄圆底上黑字弧形环绕，中心结绳图案压住版心。

观察

圆形徽章居中于纯黑底，荧光黄圆底内，黑色无衬线大写字母沿圆弧排布，上下分读TWO TRIBES与BREWING。圆心是一组黑色绳结线稿，线条粗细均匀，与字体笔画重量接近，形成字图同质的单色块面。整体只有黑与荧光黄两色，无渐变无质感，边界干净。

设计逻辑

标题说识别‘坚定地手作’又‘背弃其表征’，图中没有木纹、徽章做旧或手写体这些常见精酿符号，而是用高饱和荧光黄和工业标识式的环形排字，把‘craft’从材质叙事转向态度声明。绳结图案成为唯一图形资产，承担部落、联结的隐喻，同时保持可缩放的简单结构。

可借鉴的做法

做手作类品牌时，可把‘工艺感’从材质与复古字体中抽离，改用极简几何图形加高饱和专色，并以环形文字锁定徽章形态。绳结类图形宜与字重匹配，保证在瓶身、杯垫、门头等小尺寸下仍是一个清晰黑块。黑底让荧光黄成为唯一记忆点，适合需要货架跳出的包装系统。

来源摘要

Founded in 2017 by veterans of London’s 1990s club scene, craft beer company Two Tribes is based at Tileyard in King’s Cross, where its brewery and taproom – dubbed Campfire – also function as a venue for music, food and all that other usual jazz you find in the sort of newish site that springs up all shiny and new The post All Purpose’s identity for Two Tribes Brewing is resolutely ‘craft’, while also turning its back on all which that signifies appeared first on BP&O - Branding, Packaging and Opinion .

识别系统用霓虹黄配黑、圆形徽章与可延展字体系统，在主视觉与罐装包装之间形成张力对照。