Koto为餐厅探索应用Franki打造新品牌形象
Koto’s new branding for restaurant discovery app Franki feels lively, thoroughly human, and just the right amount of cute
高饱和黄底上，黑色圆胖字与双圆环图标用单色平涂直接并置。
旧版存档 · 2026-10-06 · 旧版评分 51/100
工艺一句
高饱和黄底上，黑色圆胖字与双圆环图标用单色平涂直接并置。
观察
代表图是纯黄色单色铺底，中央偏左放置黑色标志。文字为粗壮圆润的无衬线大写，字形饱满近似香肠体，个别字母有开口与连接。左侧图标由两个圆环交叉加水平短线构成，看起来像抽象的眼、叉子或笑脸。字与图标同为纯黑、无渐变或阴影，边界清晰。
设计逻辑
标题与摘要说这是餐厅探索与奖励应用的品牌，强调活泼、有人味、恰到好处的可爱。高饱和黄像快餐与欢快的行业符号，黑色圆胖字体和简化图标承担可爱而不是幼稚的度，圆环与短线可能暗含餐盘、欢迎或发现。
可借鉴的做法
用单一高饱和底加纯黑图形，先保证远看识别，再让字体圆润来降低硬度，图标做可延展的几何环形，并保持字图等重。下一步可把这个标志放进界面、包装和动态中测试它是否仍成立。
来源摘要
Franki is an app for restaurants: people that like to visit them, and people who run them. Billed as a “social restaurant discovery and rewards platform”, Franki was founded by Austin, Texas-based Eugene Varricchio and Nick Bennett in 2020 (obviously not the best year for dining out, by any stretch), before expanding more broadly the following year. The platform itself The post Koto’s new branding for restaurant discovery app Franki feels lively, thoroughly human, and just the right amount of cute appeared first on BP&O - Branding, Packaging and Opinion .
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来源：BP&O · bpando.org