Wolf Hound Nitro Beer
Wolf Hound Nitro Beer
Contributed by Able Parris Source: www.thoughtmatter.com License: All Rights Reserved . The first client project I led at Thought Matter was this rebrand. At the time, Wolf Hound had been around for a couple of years, but they needed an identity that could secure taps across New York City, from those at historic Irish pubs to high-end bars. A core truth informed our design: New York City’s Irish craftspeople and laborers didn’t build only infrastructure; they built belonging. Wolf Hound’s identity honors that legacy, blending the warmth of a 19th-century Irish pub with the boldness of contemporary craft beer. At the brand’s center is Red, a slightly grizzled canine mascot, hand-drawn by Broo
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来源摘要
Contributed by Able Parris Source: www.thoughtmatter.com License: All Rights Reserved . The first client project I led at Thought Matter was this rebrand. At the time, Wolf Hound had been around for a couple of years, but they needed an identity that could secure taps across New York City, from those at historic Irish pubs to high-end bars. A core truth informed our design: New York City’s Irish craftspeople and laborers didn’t build only infrastructure; they built belonging. Wolf Hound’s identity honors that legacy, blending the warmth of a 19th-century Irish pub with the boldness of contemporary craft beer. At the brand’s center is Red, a slightly grizzled canine mascot, hand-drawn by Broo
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