Ragged Edge 为 AI 笔记本 Granola 打造清爽健康的品牌识别
Ragged Edge creates refreshingly wholesome identity for AI notepad Granola
小写无衬线字标旁加一卷螺旋符号，像便签纸角卷起。
旧版存档 · 2026-09-25 · 旧版评分 60/100
工艺一句
小写无衬线字标旁加一卷螺旋符号，像便签纸角卷起。
观察
画面是一整块低饱和橄榄绿色底，中央偏左放黑色小写单词 granola，字母右侧接一个螺旋形的圆形记号，像逗号又像卷起的纸边。字与符号同高、同色，没有描边和投影，整体是单色平涂的极简排布，字图关系紧密咬合。
设计逻辑
标题说 Ragged Edge 为 AI 笔记本 Granola 做了一套 refreshingly wholesome 的识别，这张代表图用单色底加字标加符号，把水果坚果和纸面本身的联想压成一个安静的基础版式，没有借助任何 AI 科技符号或高亮渐层。
可借鉴的做法
可以把品牌名和唯一一个记忆符号并排放在同一条水平线上，共用同一色值，让底色的明度承担全部识别记忆；符号只保留一个卷曲动作，不额外加图标系统。
来源摘要
Granola is a brand that’s certainly made itself known in recent months – at least to those using various lines on the London Underground. Indeed, there was a time when you could barely move for its ads; its assertions that Granola was ‘not for breakfast’. Those ads certainly caught my eye, then – especially in a sea of similar things The post Ragged Edge creates refreshingly wholesome identity for AI notepad Granola appeared first on BP&O - Branding, Packaging and Opinion .
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来源：BP&O · bpando.org