Creative Review·2026-10-01 16:00· 2026-10-01

The inside story of Newcastle United’s new crest design

摘要

CCO Kenneth McIver explains how the club’s evolved identity draws on its history and the city’s heritage while laying the foundations for a more consistent, globally facing brand

旧版存档 · 2026-10-01

来源摘要

CCO Kenneth McIver explains how the club’s evolved identity draws on its history and the city’s heritage while laying the foundations for a more consistent, globally facing brand

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来源：Creative Review · creativereview.co.uk