Beluga

工艺一句

税费对话气泡里嵌入手绘鲸鱼emoji，把严肃税季变成角色对话。

观察

浅蓝大面积底色上用两块白色对话气泡，蓝色无衬线小写字体，文字中间夹入手绘线条的白鲸表情符号，整体像手机聊天界面。

设计逻辑

摘要说 Beluga 用 AI 简化税务，但同类品牌都干净无菌，因此把识别核心放在友好白鲸 Luca 上，用对话场景让抽象工具拥有可亲近的脸。

可借鉴的做法

为冷感工具品牌做识别时，可以用聊天气泡框加手绘表情包制造日常口语场景，让吉祥物以低技术感介入高频焦虑话题。

营销精读

Beluga 是 AI 报税产品，摘要显示其面对大量同质化 AI 自动化品牌，选择以友好白鲸 Luca 作为身份核心。字体上 GT Maru 标题呼应吉祥物手绘表情，Work Sans 保证可读性，Hobeaux 用于标注数字增加古怪感，并发展气泡图形与动态波浪。可见策略是把拟人化角色和小写对话体结合，让报税焦虑被软化。发起方、合作方、具体投放渠道、受众互动及传播效果均未注明。

来源摘要

Contributed by Yichan Wang Source: yichanwang.me License: All Rights Reserved . Beluga uses AI to make taxes easier, but so did hundreds of other startups pitching AI automation, converging on the same clean, sterile brand. To stand out from the crowded space, Beluga's identity is built around Luca, a friendly beluga whale mascot that gave the product a face people could root for. Typography carries that friendliness through: GT Maru headlines echo the marker-drawn quality of the mascot’s emoji, paired with Work Sans for legibility, while Hobeaux adds a touch of quirk to callouts and numbers. Playful bubble graphics and animated waves built out Luca's world, and a bright, higher-contrast ult

税费对话气泡里嵌入手绘鲸鱼emoji，把严肃税季变成角色对话。