Branch
Branch
无衬线小写字母配分叉符号，深紫底纯白无衬线，字标独立居中。
旧版存档 · 2026-10-05 · 旧版评分 48/100
工艺一句
无衬线小写字母配分叉符号，深紫底纯白无衬线，字标独立居中。
观察
中央纯白小写字母「branch」，右侧上标 TM；左侧是三条短线组成的分叉图形，与首字母 b 等高。背景深紫渐变到近黑，无其他元素，字图关系是左标右字的水平组合。
设计逻辑
摘要说明 TT Hoves Pro 成为 Branch 企业字体，并强调其现代创新调性。代表图把字体直接当作品牌识别的核心，用极简无衬线小写与自定义分叉符号并置，让字体本身承担识别，而非依赖更多图形。
可借鉴的做法
做字标时，可把选定字体直接当作主识别，只加一个与首字母等高的抽象符号做记忆点；底色用深色渐变压住白字，省去多余装饰；小号 TM 用上标而非独立行，保持水平锁定。
来源摘要
Contributed by TypeType Source: branch.io License: All Rights Reserved . TT Hoves Pro has become the corporate font for Branch. Branch is a platform that allows advertisers and marketers to track the complete user journey—from the first touchpoint (an ad click, a link from an email, social media, etc.) to the target action (conversion) within an app or on a website. TT Hoves Pro highlighted the company's modern and innovative tone. Source: branch.io License: All Rights Reserved . Source: branch.io License: All Rights Reserved . Source: branch.io License: All Rights Reserved . Source: branch.io License: All Rights Reserved . This post was originally published at Fonts In Use
本站只整理摘要与原文入口，完整内容与图片请阅读原文。
来源：Fonts In Use · fontsinuse.com